Everyday more and more bricks and mortar stores are making the move to online for a host of different reasons.
And more often than not the process of getting their physical store online is a massive chore.
Building the website is one thing, selling on line in now another.
In most situations we see, the physical store has been selling products successfully for years, no problems. So the store owner thinks it’s going to be easy.
Customers love the store, the product, the friendly service, the knowledgeable staff and the overall experience…
And they purchase right there on the spot.
So why does the online store now have cobwebs and tumbleweeds floating down the middle of it…?
Nothing, Nada…
The website looks great, you’ve got your ads up and running and a couple of really strong offers.
But the sales just aren’t happening like they do in store.
This is where the frustration kicks in.
You know your products are good… great even… competitively priced, excellent value, the works.
But online, it’s like you’re invisible and living in the cone of silence.
And you can’t figure out why.
You end up tweaking this and testing test and throwing money at more ads, but nothing is getting traction.
Meanwhile, you see competitors in your niche simply crushing it, and you can’t help but wonder …
“Where am I going wrong?”
But here’s the thing…
Selling online is a whole different kettle of fish.
Over the years we’ve all become wary of scams, more sceptical and typically think twice or more before handing over the credit card.
Online we lose that tactile experience of the bricks and mortar stores like being able to see the product in all dimensions, see the quality up close, ask questions and speak to a staff member.
To do all that online you have to work overtime to try and provide all the information and anticipate all the questions and objections …
It’s all about building trust.
You have to figure out how to make your potential online customers know, like and trust you just as if they are standing right in front of you in your bricks and mortar store.
And for that, you need to get inside your customer’s head and understand their problems and desires and allay their fears and concerns.
Don’t just tell them they can trust you, show them…
Because when a customer visits your store, they go into “Colombo mode”
They’ll leave no stone unturned to find out if you are worthy of their hard earned dollars.
So if you want to build instant credibility and develop the know, like and trust in your online store, book a call today and discover how our done-for-you TX Sales Method can get your ecommerce store on the path to success.
