Having been in the ecommerce space for over 15 years, I’ve seen many ecommerce platforms go from strength to strength and grow in popularity and others, well, just come and go.
And one of the many features of the more popular ecommerce platforms is their ease of use.
But inside these easy to use and quick to launch platforms, lies a silent sales killer.
And it’s called… the “Default template” (Cue evil laugh….)
Whether it’s Shopify, WooCommerce, WIX or Square Space, they’re all quick at getting you up and running, but…
They fall well short when it comes to driving serious sales …
Why?
Simple, because the default theme is used over and over and over again because it’s FREE.
And using the default theme makes you look like every other store using the exact same free theme.
And to make things even worse…
The scammers use the default themes which unfortunately makes the look of your store even less legit.
So it comes as no surprise that many store owners follow all the set up and launch instructions to the letter but then scratch their heads when they struggle to convert visitors into buyers.
And the answer isn’t more traffic, bigger discounts, blogs, videos, testimonials or even more social content…
It’s CRO – Conversion Rate Optimisation.
And it starts with creating a custom design and layout for your store.
You see, if you don’t set yourself apart from all the other stores and all the competition out there, you are simply going to fade into obscurity. You absolutely need to stand out.
Think of it this way. If every store in a mall looked exactly the same and was laid out exactly the same way, the shopping experience would be pretty boring.
It’s the same for online stores. Creating a unique online experience is one of the secrets to creating a winning ecommerce store.
So if you want a store that converts visitors into buyers and sets your brand apart from the competition, book a call today and discover how our done-for-you TX Sales Method can make your brand stand out from the crowd and grow your sales faster than you ever thought possible.
